Why Your Website Is Costing You Clients (And What to Do About It)
Discover the common website mistakes that drive potential clients away from wellness practices—and simple changes that can help you attract more of the people you want to serve.
You’re great at what you do. Your clients love you. Word of mouth is steady. But deep down, you know your website isn’t working as hard as it should.
Maybe you built it yourself years ago. Maybe a friend helped you out. Or maybe you paid good money for it, but something still feels… off.
Here’s the truth: your website might actually be turning away the clients you want most. Let’s talk about why—and more importantly, what you can do about it.
The Hidden Cost of an Outdated Website
When potential clients search for a therapist, acupuncturist, or chiropractor in their area, they’re often making quick decisions. Research shows that visitors form an opinion about your website in just 50 milliseconds. That’s faster than a blink.
If your site looks dated, loads slowly, or doesn’t work well on their phone, they’re already clicking the back button—and finding your competitor instead.
Common Website Mistakes We See
After working with dozens of wellness practitioners, we’ve noticed some patterns. Here are the most common issues that cost healers clients:
1. The “Wall of Text” Homepage
You have so much to share about your approach, your training, your philosophy. That’s wonderful! But when visitors land on a page of dense paragraphs, they feel overwhelmed and leave.
The fix: Lead with the transformation you offer, not your biography. Save the details for your About page.
2. No Clear Next Step
Many healer websites share information beautifully but forget to tell visitors what to do next. Should they call? Email? Fill out a form? Book online?
The fix: Every page should have one clear action. Make it obvious and easy.
3. Photos That Don’t Feel Like You
Stock photos of random people meditating or corporate-looking headshots create a disconnect. Visitors can sense when imagery doesn’t match the warmth of your actual practice.
The fix: Invest in authentic photos of your space and yourself. It doesn’t have to be expensive—natural light and a phone camera can go far.
4. It Doesn’t Work on Mobile
Here’s a number that might surprise you: over 60% of searches for local services happen on mobile devices. If your site requires pinching and zooming, you’re losing those clients.
The fix: Mobile-responsive design isn’t optional anymore. It’s essential.
5. It’s Hard to Find Basic Information
Can visitors quickly find your location, hours, and how to contact you? If they have to hunt for these basics, many won’t bother.
The fix: Put contact information in your header or footer on every page. Keep it simple.
What Makes a Website Actually Work?
A website that converts visitors into clients does a few things really well:
- It speaks to your ideal client’s needs first. Not your credentials—their struggles and hopes.
- It feels warm and authentic. Like walking into your practice.
- It makes taking the next step effortless. One click, and they’re scheduling a call.
- It loads fast and works everywhere. Desktop, tablet, phone—flawlessly.
You Don’t Have to Figure This Out Alone
If reading this list made you think, “That sounds like my website,” you’re not alone. Most wellness practitioners are experts at healing, not web design—and that’s completely okay.
That’s exactly why we started Elevas Digital. We handle the technical details so you can focus on what you do best: helping your clients heal.
Curious what your website could become? Let’s have a conversation. No pressure, no sales pitch—just a friendly chat about your practice and your goals.
Your website should work as hard as you do. When it does, the right clients will find their way to you.